Necessary Skills for a Successful Senior Care Franchise Owner

Unbelievable need for our non-medical home care services driving business

Touching Hearts at Home stands out as a personally rewarding business opportunity in the booming senior care industry. You don’t need medical or health care experience to build a thriving business through Touching Hearts, just a desire to give back to the community and help seniors age in place while surrounded by the familiarity and comforts of home.

90 percent of adults age 65 or older want to “age in place”, according to the AARP, and that was pre-COVID. Demand for in-home services is high and doesn’t show any signs of slowing. Many of our client relationships with clients span years — with Touching Hearts Caregivers regarded more like family members than service providers.

“Touching Hearts is an absolutely wonderful opportunity — both emotionally and financially — for people who are driven and have that entrepreneurial spirit,” CEO and founder Renae Peterson says. “It’s extremely rewarding to help someone — to know that at the end of the day, you made a difference in someone’s life and you changed it for the better.”

An affordable franchise made to help seniors

Not only is Touching Hearts a pioneer in the non-medical home care industry, we understand franchising, thanks to the expertise of our founder Renae Peterson, whose franchising career began at just age 25 with Merry Maids. We also offer affordable start-up costs ranging from $52,900 to $75,600. And unlike many competitors, Touching Hearts at Home is not saturated in markets throughout the country.

“Now is a great time to invest in a non-medical home care business,” Renae says. “Baby boomers are aging and the demand is there. It’s not difficult finding clients because everyone wants to stay in their home, and often all they need is a little extra help. Touching Hearts at Home meets that need perfectly.”

touching hearts at home help seniors

A heart for giving leads many to choose a fulfilling career with Touching Hearts at Home

Touching Hearts franchise owners come from a variety of backgrounds that span from corporate positions to sales. What they all share is a passion for helping others and the ability to manage and market their business effectively. The COVID-19 pandemic has added another layer of complexity to an already personal decision about senior care. Families want to make the best informed choice for their loved ones, and a Touching Hearts team is a valued resource they turn to as they make stay-at-home care plans for seniors.

Many of our owners have past experience with caregiving. Owner Jenni Blake in Lebanon, Ohio, became the primary caregiver for her grandparents at age 16. A kidney donor, she has been through several surgeries and has needed at-home care herself. “I know exactly what it feels like to let a stranger help you with very personal daily needs. It takes a lot of faith for a family or individual to bring a home care company into their home. What prides me most is finding caregivers who really know how to make that a very smooth transition. We do so much more than caregiving and the daily needs…hygiene, housekeeping, transportation…we give people a better day.”

An industry that makes a difference

Denver franchisee Ryan Fensler also saw first hand the difference that quality caregiving made in the life of his grandmother, Joella, whom his daughter is named after. He wanted to be part of an industry that made a difference, and he found that with Touching Hearts. “Quite honestly, I don’t know of an industry that’s more personal than ours. We are in their house every day, and become part of their family”. Giving back to the local community is also ingrained in the Touching Hearts company culture. Fensler and his team deliver meals weekly through the local Meals on Wheels program.

Touching Hearts is also professionally rewarding. Providing owners with a potentially profitable business that provides work/life balance and ongoing top-down support from a family-oriented corporate team. “There is an abundance of clients, and for anyone looking at a franchise, I would encourage you to look at the demographics of your area. Chances are the stats are going to show the demand is there. Even though there are competitors, if you are part of the Touching Hearts at Home family, then you’ve surrounded yourself with great caregivers and all these good things can come,” Fensler says. “When I drive home each day, I know we made a difference, and that continues to drive me.”

Learn more about a Touching Hearts At Home franchise

If you want to help seniors with a Touching Hearts at Home franchise, visit our research pages or download a copy of our Franchise Information Report.

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