How The Pandemic Changed Home Health Care Franchises

Home health care has become both an advantage and a necessity during the pandemic and beyond

The Coronavirus pandemic is making home health care crucial for Americans who really need it. According to a recent survey by KaufmanHall, 54 percent of consumers cited a fear of contracting COVID-19 as a primary reason to delay or skip medical care, while 43 percent cited having a fear of going to the hospital as the reason. 

This is especially evident in the rapidly declining rates at skilled nursing facilities. According to Senior Housing News, the occupancy rate for the majority of assisted living communities fell to nearly 80 percent in August in primary markets. But so many seniors leaving these facilities doesn’t mean that they’ve been magically cured – it just means that families are choosing to find care solutions that will allow their aging relatives to keep safe at home.

Forbes reports that home health care is not only a “bright light” with an even brighter future, but also the preferred place of care for both patients and healthcare providers during the pandemic. In fact, the article references a William Blair survey where 81 percent of physicians now prefer to discharge their patients to a home health care agency instead of a nursing facility. Ultimately, the recent crisis has made one thing clear: home health care is safer than a hospital or an assisted nursing facility — whether you are living at home as you age, have a disability or the Coronavirus impacts the choices you make — as the country moves forward. 

For entrepreneurs looking to make the leap into business ownership, opening a home health care franchise like Touching Hearts at Home is a smart way to not only to help people in your community, but also gain financial independence. 

Touching Hearts Franchise, mother and daughter

Why Touching Hearts at Home is the Right Home Health Care Franchise to Invest in

For more than two decades, Touching Hearts at Home has excelled at helping our nation’s consistently aging senior population remain in their homes and receive the care they need. As a franchise opportunity, our home health care franchise is led by the visionary leadership of our CEO and founder, Renae Peterson. Peterson brings more than 30 years of unmatched experience in the senior care and franchising industries, and continues to be an invaluable resource for entrepreneurs who join the Touching Hearts at Home family. 

From the moment you sign your franchise agreement, you will quickly come to learn that the path to business ownership is charted out for you at Touching Hearts. This starts with our simple-to-operate and easy-to-scale business model, which eliminates the guesswork of opening and operating our home health care franchise. Franchisees with our home health care franchise also benefit from an unmatched training and ongoing support platform. Our exceptional support team will help you with everything from finding your office space, to training, to marketing, and much more. 

With plenty of room to grow, and large, exclusive franchise territories available, Touching Hearts is also one of the most affordable opportunities in the industry with startup costs ranging from $52,900 to $75,600 for the first six months of business. These costs will cover your office space, office equipment, advertising and marketing, insurance and miscellaneous business expenses. 

“There is an abundance of clients out there,” says Ryan Fesler, a Touching Hearts at Home franchise owner in Denver, Colorado. “For anyone looking at a new franchise, I would advise you to look at the stats for your area. Chances are, the demand is there.”

Ready to open a Touching Hearts at Home Franchise in Your Community?

If you’re considering opening a home health care franchise, Touching Hearts at Home may be a good fit for your needs. To learn more about how you can jump into the rewarding work of caregiving, you can request more information about Touching Hearts at Home. Become a part of a caregiving legacy of which you can be proud.

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